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A Moon Pie is an American snack, popular across much of the United States, which consists of two round , with marshmallow filling in the center, dipped in a flavored coating. The snack is often associated with the cuisine of the American South, where they are traditionally accompanied by an RC Cola. Today, MoonPies are made by Chattanooga Bakery, Inc., a privately held, family-owned bakery in Chattanooga, Tennessee.
The traditional pie is approximately in diameter. A smaller version, called a Mini Moon Pie, is approximately half the weight, and a double-decker Moon Pie of the traditional diameter features a third cookie and a second layer of marshmallow. The five primary flavors are chocolate, vanilla, banana, strawberry, and salted caramel. Coconut appears seasonally during the Mardi Gras parading season. Lemon, Blueberry, and Pumpkin Spice also appear seasonally throughout the year.
The company celebrated its centennial with a "My Favorite MoonPie Memory" contest. The grand prize was a 100-year supply of Moon Pies. A military veteran, Christopher Priest from Rockford, Michigan, won the contest. The company also took a Wrap advertising Winnebago across the country in the fall, thanking its top customers and attending various sporting events and festivals.
In September 2017, as part of its centennial, MoonPie returned to its original recipe, replacing high-fructose corn syrup with sugar and removing preservatives and artificial colors and flavors.
In 2020, the company released pumpkin spice double-decker MoonPie as well as mini MoonPies.
The brand is known for its eccentric Twitter presence.
In 2024, Mast General Store began selling Over the Moon .
An annual RC Cola and Moon Pie Festival are celebrated in Bell Buckle, Tennessee, and a Moon Pie eating contest is held in Bessemer, Alabama.
In the 1994 song "Lifestyles of the Not So Rich and Famous" by country artist Tracy Byrd, a line says "Our champagne and caviar is an RC Cola and a Moon Pie."
Lyrics in the 1976 song "Junk Food Junkie" by Larry Groce include: "And I pull out some Fritos corn chips / Dr. Pepper and an Ole Moon Pie / Then I sit back in glorious expectation / Of a natural junk food high."
In the 1999 film The Green Mile, a character named Toot is drinking a glass bottle of RC Cola, and when he is about to eat his Moon Pie, a death row inmate named Wild Bill offers him a nickel for his Moon Pie.
Museum of Mobile, 2001, webpage:: states: 1917 – The Chattanooga Bakery company introduces the popular [[marshmallow]] cookie "moon pie"; and, 1956 – The first "MoonPies" are thrown from a Mobile Mardi Gras float.followed by other communities along the Northwest Florida and [[Mississippi]] Gulf Coast. The westernmost outpost of the MoonPie as an important Carnival throw is Slidell, Louisiana, which has a parade by "The Krewe of Mona Lisa and MoonPie". Also, in the town of Oneonta, Alabama, there is a MoonPie eating contest started by Wal-Mart employee John Love when he inadvertently ordered too many. This anecdote was featured in [[Sam Walton]]'s autobiography, ''Made in America''.
Since New Year's Eve 2008, the city of Mobile, Alabama has been lowering a lighted mechanical Moon Pie to celebrate the coming of the new year. The giant Moon Pie descends the 34-story RSA BankTrust building at the stroke of midnight. Every New Year's Eve, the world's largest Moon Pie is cut and served to the public as part of the festivities. It weighs and contains .
Other flavors (such as banana, vanilla, strawberry, or orange) might have different nutritional content.
Moon Pie Crunch
In South Korea, the very similar "Choco pie" is produced by several companies, including the Lotte Confectionery. In Japan, there is the smaller-sized "Angel Pies" by Morinaga, as well as a brand of "Choco pie" that is similar, as are "Mamut" (Spanish for "Mammoth", sold by Gamesa), and "Rocko" (marketed by Grupo Bimbo, which incorporates strawberry jelly in the snack) in Mexico, and there are several other minor brands as well.
The "Halley" and "Grupo Bimbo" pies sold in Turkey and Egypt, respectively, are similar. In Argentina, a similar treat is "Alfajor," and more than 20 brands marketed as "alfajores" are very popular. Nestlé manufactures similar sweets called "Holiday," which are available in the Balkans.
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